Last updated on September 1st, 2018
He was small in stature, but he was an exalted giant in the world of fashion. Azzedine Alaïa was the wizard who fashioned wearable works of art for the likes of Greta Garbo, Grace Jones, Michelle Obama, Tina Turner, Lady Gaga and the Crazy Horse girls. And an exhibition, Azzedine Alaïa : The Couturier, co-curated by Alaïa before he died in November last year, has opened at the Design Museum. It’s a thrilling display of 60 rare and iconic pieces from the early 1980s to 2017, and it will be sure to please lovers of fashion, architecture, design and art.
Azzedine Alaïa was more than a fashion designer. He was a sculptor, a master craftsman who would drape and cut his creations directly onto his models. He tooled the zipped dress, the bandage dress, the corset belt, the stretch body and perforated leather. His designs are considered timeless: to own an Alaïa dress is to own an heirloom.
“My obsession is to make women beautiful. When you create with that in mind, things can’t go out of fashion.”

LEFT: Naomi Campbell and Alaia, 1987 (Arthur Elgort) CENTRE: Tina Turner & Alaia under the Eiffel Tower, 1989 (Peter Lindbergh) RIGHT: Alaïa and Joan Severance for Vogue, 1982 (Arthur Elgort)
And whilst Versace gets the credit for inventing the supermodel, fashion critic Suzy Menkes explains that Alaïa was way ahead of him: models would cancel bookings for the chance to walk for the Tunisian tailor. Superstars of the 1990s would consider it an homage to model his clothes in intimate shows: Naomi Campbell, Yasmin Le Bon, Christy Turlington, Janice Dickinson and Claudia Schiffer would strut at the drop of a hat.
Exhibition Highlights

Naomi Campbell wearing Azzedine Alaia Tati Collection Spring Summer 1991 (Ellen von Unwerth)
When Naomi Campbell was sixteen years old and had just arrived in Paris, a thief stole her passport and wallet. She was introduced to Alaïa that day who immediately took her under his wing. He called Campbell’s mother, promising to look after her. She moved in with him, becoming a surrogate daughter, and henceforward referred to Alaïa as ‘Papa.’
Grace Jones’s May Day, my favourite Bond villain from A View to a Kill, was dressed by Alaïa. The designer was great friends with Jones: she once carried the diminutive designer on-stage to collect an award.

Jack Garofolo, Paris Match via Getty Images
In 1979, Alain Bernardin, founder of the Parisian cabaret Crazy Horse, asked Alaïa to create 23 costumes for the dancers. This is where the designer would learn how to work with the “fesse,” or the female backside. He would go on to create costumes for Mozart’s opera, The Marriage of Figaro, and for Angelin Prelijocaj’s ballet, Les Nuits.
Catch me if you can… Specially commissioned architectural screens by Alaïa’s closest friends line the exhibition space, and photographs by Richard Wentworth capture the detail and texture of Azzedine Alaïa’s production.
Fifty shades of black. Alaïa loved black, living in his trademark attire of dark Chinese pyjamas. “I like black, because for me it is a very happy colour.”
The iconic bandage dresses. I imagine that if Alaïa had only had cling film and packing tape as his tools, he would somehow still have managed to forge a thing of beauty. I have no idea how you could get into (or out) of one of these beauties, but boy would I like to own one.
Azzedine Alaïa : The Couturier is at The Design Museum is on from 10 May to 07 October 2018.
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8 Comments
Louise
May 16, 2018 at 1:10 pmBeautiful – just beautiful!!!!
I love his shoes as well! (And I have been told, that they are actually very comfortable in spite of their high heels) win/win!
Got to love his design!
X Louise
DiaryofaLondoness
May 16, 2018 at 2:51 pmThe man was a master of creation. He really knew how to make them look beautiful.
Nell (Pigeon Pair and Me)
May 14, 2018 at 10:12 amForget wearing these dresses. I’d just like to sit and gaze at them all day.
DiaryofaLondoness
May 14, 2018 at 10:45 amI agree, would be fun to have one as a work of art!
Richard Schroder
May 10, 2018 at 10:22 amBrava. This is great, now on the ToDo list, thank you for the alert. The Design Museum has the space, light and air for Azzedine unlike, you will recall, the cramped, subdued lighting of the V&A’s couture exhibition ten years ago.
Richard
DiaryofaLondoness
May 10, 2018 at 11:10 amGrazie Richard! I would love to know your thoughts on how it’s been curated when you go. Knowing that Alaia himself co-curated this makes it all the more special. I imagine he is proudly looking down on his creations at the Design Museum!
Miriam
May 10, 2018 at 8:09 amOwing one of his dresses would be amazing, getting into one of those bandage dresses would be a real challenge indeed but they’d make for wonderful displays. Have a nice weekend ahead, Scarlett xx
DiaryofaLondoness
May 10, 2018 at 11:09 amYes, a very serious challenge for big old moi! But aren’t they just exquisite works of art!